Working With Mid-Tier Influencers: Everything You Need to Know

If you’ve never worked with an influencer, you may not know what to expect. Here are a few examples of popular mid-tier influencers on Instagram.

Dabito – @dabito – 228k followers
With a following of just over 225,000 people, Dabito falls right in the center of the mid-tier influencer range. He is a designer, photographer and creator of the popular blog, Old Brand New. With his use of unexpected design choices and a bold color palette, Dabito’s Instagram feed is fun and festive. He has been dubbed one of the Best Instagrammers by Nylon and one of 2015’s Best Decorating Bloggers by Better Homes and Gardens. In addition, Dabito’s work has been featured in Architectural Digest, Elle Decor, House Beautiful and the New York Times

Carly Rowena – @carlyrowena – 169k followers
Carly Rowena offers followers the perfect blend of fitness education and inspiration. Her Instagram tagline, “Just breathe,” reflects her easygoing attitude toward life, and her feed features fitness photos and videos as well as fun family pics. For more information about Carly, you can visit her website. On her blog, you’ll find fitness articles as well as many lifestyle tips, from creating the perfect home office to traveling with children.

Nick Neves – @dad_beets – 63.4k followers
For mouthwatering meal ideas, look no further than Nick Neves’ Instagram feed. This modern-day husband and dad cooks up delicious dishes and presents them in an extra-scrumptious way. His aim is to challenge followers to get in the kitchen, experiment with cooking and have fun doing it. After seeing his work, it’s not surprising that Nick has won Best Food Instagram from the Saveur Blog Awards.

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