It’s no secret that Instagram is the leading photo-sharing app. It’s also no secret that the vast majority of Instagram photos are meticulously edited. Even if they’re not, you know for certain that the photographer put a lot of time into taking the photo to ensure it would come out just right.
Like all trends, the allure of Instagram is slowly fading. We’re not here to make any bold claims — as in, we don’t think Dispo will dethrone Instagram or anything of that nature. But it’s no secret that people, and influencers, are growing tired of the overly-polished aesthetic.
That leaves an opening — one that Dispo is looking to fill. Dispo challenges the established paradigm without any reservations. Rather than polished photos, Dispo takes us back to our candid roots.
It’s sort of funny, in a way. Technology has progressed so much when it comes to photo editing. Back in the day, Photoshop was an enormous expense that no one used (other than professional designers). Now, we have robust photo editing tools available for free on our mobile phones — yet people are gravitating towards platforms like Dispo that don’t allow such tools to be used.
As far as demographics go, Gen Z is leading the charge when it comes to Dispo.