This splits your screen so that you can put a different video on each side. It’s used when showing two different scenarios. For example, someone is comparing living with roommates to living on their own, they may show the side-by-side comparison of their mornings for comedic purposes.
This is similar to the duet feature on TikTok where a user can choose a video and create a new video to play alongside it. This is popular with reaction videos where you record your reaction to a prank or another surprising video.
You can also create a conversation with another user or sing a song together. Duets are very popular and for good reason. Collaborating with other content creators is a great way to extend your reach and grow your audience.
When brands and influencers take advantage of these TikTok trends, they can grow their popularity on the platform. When creating a marketing campaign on TikTok it’s important to know what content is performing the best and how you can use the trending features to get attention.
All of these trends create a fun experience for the community on TikTok. Since we know comedy performs very well on TikTok, the more fun you are on the platform, the more popular your account will be.