Raising Your Influencer Rates: When Is It Time to Start Charging More?

While there are no set rates for influencer marketers, your follower count on each social platform is a standard measure on which to base your fees. To see if you’re up for a raise in rates, first determine which influencer tier you fall into:

  • Nano-influencer: 1K–10K followers
  • Micro-influencer: 10K–50K followers
  • Mid-tier influencer: 50K–500K followers
  • Macro-influencer: 500K–1M followers
  • Mega-influencer: 1M followers and up

Next, compare what you currently charge to industry standards based on the social media platform or platforms you post on. Remember, these rates are estimates based on what influencers and marketers report. Your individual rates will be influenced by the additional factors discussed previously, as well as other standards of influencer equality.

Consult sources such as Influencer Marketing Hub, which keeps an accurate, annual estimate of influencer rates by platform. For 2021, here are some highlights:

  • Instagram nano-influencers earn $10–$100 per post, while a mega-influencer may earn over $10K per post.
  • YouTube influencer rates are higher, with a nano-influencer earning $20–$200 per video, and a mega-influencer earning $20K or more.
  • TikTok influencers can expect to earn $5–$25 per post, while mega-influencers may fetch $2,500 per post.
  • Twitter posts are generally less labor-intensive, so nano-influencers tend to earn $2–$20 per tweet, while $2K or more is the going rate for mega-influencers.
  • Facebook nano-influencers earn $25–$250 per post, and their mega-influencer counterparts command $25K or more per post.

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