Although it’s entirely possible to run a giveaway from one account, it’s better to partner with social media influencers on the project. According to research by Tailwind, a social media scheduling tool, Instagram contests that involve partnering accounts get 79 percent more engagement than solo contests. Plus, this partnership helps both you and the influencer engage with your audiences, all while expanding your circles with new followers.
It is essential, however, to work with Instagram influencers who are relevant to your brand. They should hold similar ideals or be interested in similar products or services as the ones you offer. This is important for connecting with their followers and helps you get more engagement on the giveaway.
So, how do you find the right influencers to work with? Use these best practices for finding an Instagram influencer for your giveaway partnership.
- Search niche, brand-relevant content through hashtags, and browse influencers who post with these tags.
- Search influencers by location, and connect with micro-influencers in your area.
- Connect with influencers who you follow and engage with regularly.
- Use online tools, such as IZEAx Discovery, that help you find and pair with influencers for giveaways and contests.