How Does the TikTok Algorithm Work? 6 Tips to Grow Your Reach


1. Publish Videos Consistently (and When Your Audience is Most Active)

Although this might seem like a no-brainer, consistency counts.

Again, there’s so much content published to TikTok that the idea of going viral or getting picked up by the algorithm might seem like a longshot.

That said, you can’t just post at random and expect results. 

The good news is that TikTok users are spending more and more time on the platform per day, signaling that brands absolutely shouldn’t be shy about upping their publishing frequency. This is especially true if you’re in a competitive industry or want to rank among top-tier tags.

How often should you post, though? Creators and TikTok influencers can absolutely publish daily (if not multiple times per day). Brands can do the same, but perhaps every other day is a more reasonable frequency if you need more turnaround time for your creatives and deliverables. Either way, don’t’ sacrifice quality for quantity as you ramp up your content strategy.

Another critical component of standing out in the TikTok algorithm is when you publish your content. Luckily, TikTok’s native analytics actually let you know firsthand when your followers are more engaged. 

This means you’re able to set your posts up for more engagement based on actual data. Assessing the peaks and valleys in your Follower activity, you can publish content with a sense of confidence.

There has likewise been plenty of third-party research regarding the best times to post on TikTok (see Oberlo’s breakdown below). While these recommendations should be taken with a grain of salt, they’re definitely worth experimenting with.



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