Amazon Associates is an existing affiliate marketing monetization program that has been offered by Amazon for quite some time. It works like this:
- You apply to the program.
- Once accepted, you can generate a unique URL tag to add at the end of any Amazon URL. For example, your URL tag might be “weloveizea-20.”
- To link to an Amazon product, the URL would look like this: “amazon.com/product/?tag=weloveizea-20”
- If a visitor clicks through to Amazon via your special URL and makes a purchase within 24 hours, you earn a commission.
Commission rates range from one to 10 percent. Most categories of products result in a four percent commission.
Although these commission rates may seem extraordinarily low, especially compared to direct affiliate programs, a few important things should be noted:
- It’s Amazon. Buyers have no hesitation making purchases on Amazon, which means conversion rates are usually significantly higher than they are on other e-commerce platforms.
- It’s seamless. For example, if you talk about a product in your latest YouTube video, adding a link to the product (with your special tag) to the description of the video is a piece of cake. Almost every product is available on Amazon.
- You get paid for everything the visitor buys. For example, if you link to a $1 product, but the visitor ends up spending $100, you earn commission on the entire $100 purchase.
In fact, you don’t even have to sell the product you’re promoting to earn a commission. If a visitor clicks through to Amazon, then makes a purchase within 24 hours, you almost always get a commission. The only way you don’t receive a commission is if:
- More than 24 hours go by before the visitor makes a purchase
- A different affiliate generates a click to Amazon and overwrites your affiliate tracking cookie in the visitor’s browser
Overall, Amazon Associates is an excellent source of revenue for influencers of all sizes, especially considering the platform is generally seen as one of the easier affiliate programs to get accepted into.
Just one problem: It’s a little clunky.
Imagine you want to promote 10 separate products to your audience at once. Your only option is to create 10 separate special URLs and include all of them somewhere in your content. Amazon URLs aren’t easy to type out manually, which means you need to include them somewhere in the description of your content specifically.
Are you really going to add 10 separate links into the description of an Instagram post? That’s ugly. What about Twitter, where you’re strictly limited in the number of URLs you can post at once?
The Amazon Influencer Program aims to solve this problem of clunkiness. Once you’re accepted, you can create a custom page with your own custom (vanity) Amazon URL that includes lists of products, separated into categories.
Here’s what a sample page looks like: