The year that was 2020 changed how live, interact, shop, exercise and even our beauty routines. In many ways, we saw a slowing of pace and a rise of at home self-care, but with parts of the world re-emerging into a state of a new normal, what will 2021 look like?
We chatted to beauty experts; Simone Abaron, founder of Apotecari, Binita from Hidden Harmony World and Faye Redfern stylist and owner of HER on Oxford to get their predictions of what hair health and wellness will evolve to in 2021.
TRENDS PREDICTION | BINITA from Hidden Harmony World
AN HOLISTIC APPROACH
With rise in buyer intelligence and research in areas such as gut health, we have begun to place a high importance on turning inwards to address our beauty concerns, especially when it comes to the health and appearance of our hair and skin. While topical treatments and regimens will continue to prevail, the rise of inner beauty care and holistic inner and outer regimens that complement each other, are set to boom in 2021.
When approached with questions from her followers about hair concerns, Binita responds by asking
“Did you check what’s going on internally? Did you check your iron, your thyroid, your hormones… there are so many things that can contribute (to hair health), more often than not, it is usually a combination of things that can be leading to (hair health issues)”.
Binita believes, caring for your hair and skin is not a quick fix, and should be treated similarly to how people treat their bodily health and exercise, i.e. with a lifestyle change, whereby you change habits to increase health.
In 2020, Binita began her holistic approach to caring for her hair and scalp by incorporating Apotecari’s Mane Event™ and Hair Food™ into her regimen to ensure she fed her body internally with the right nutrition needed for healthy hair. Just a few months on, and she began to see the condition of her hair improve and new growth sprout.
Hear more holistic hair and beauty tips from Binita here.
A CHANGE OF MINDSET
Binita preaches, the importance of practicing gratitude, an important tool she developed whilst in lockdown in Melbourne but continues to bring in to 2021. Along with gratitude, Binita has found the ability to be flexible and agile in the we way live, work and practice our beauty routines to have had great impact on our mindset throughout 2020 and will change the way we live our lives in 2021, whether it be by slowing down, increasing our at home treatments or being open to trying new things.
TRENDS PREDICTION | SIMONE ABARON, Founder of Apotecari
Delving deeper into hair care, we know that the health of the hair starts within the scalp, with attention now falling to treating the scalp with as much importance as treating the strands. In 2021, Simone predicts a rise in people seeking to find answer to why they have an itchy/dry/flaky scalp and addressing the concern with the right inner and outer regimen.
Being at the forefront of this trend, Simone has been educating the hair industry on inner scalp care for a number of years, recommending inner nutrition such as Crowning Glory®, as a first port of call for all scalp concerns. To complement this, Simone advises incorporating a Scalp Brush into your routine, 1-2 times per week, to massage the scalp, promoting circulation and exfoliation.
In our recent Instagram Live, Simone and Binita discuss the scalp as being an extension of the skin on your face, and the rise of scalp-care routines.
CONTINUATION OF AT HOME BEAUTY CARE
In 2020, we undoubtedly saw people all over the world taking to at-home treatments that they’d normally seek a professional to carry out or visit a salon or spa for. In 2021, Simone sees a continuation of certain treatments and routines to be carried out at home, but also points out that there will still be demand for the ‘trickier’ tasks such as haircuts and colours to be carried out in a professional environment.
So what are we likely to see?
Increased availability of at-home luxe and highly effective treatments providing quality results from the comfort of your own home, think: scalp scrubs, deep conditioning masks and at home laser. Accompanying this, is people carrying on their longer beauty routines and time for selfcare, as many continue to work from home.
NATURAL, LOW MAINTANENCE STYLES
With more time for slowing down and reflecting on our natural being in 2020, a rise in embracing our natural looks and style is on the cards for 2021. Simone’s embracing her natural curls, and swapped lightening treatments for less damaging and more subtle effects.
TRENDS PREDICTION | FAYE REDFERN, Founder & Owner of HER on Oxford
Words from Faye:
Super popular at the moment with our ladies wanting something a little more daring to open up the face.
With a lot of working mums on the go that have frail post baby hair loss, it’s the perfect way to redesign the face and add some fullness back in!
With summer almost over we are seeing the warmer colours creep in for the autumn season already. Clients are seeing the softness on their skin with warmer tones and they are going to be huge for type cooler months.
THE HER BLOWOUT
We love a classic organic blowout here at HER on Oxford, and we have seen a huge demand for women wanting to ease off the thermal tools and the repetitive combed out waves. Leaving the brushes in to cool and the classic roller in the front to set is our signature favourite to giving that luscious body for the sexiest result.
Our philosophy is that we are our own trend and whatever suits our skin tone, eye colour and face shape is our go-to all year round!
We are seeing a big increase in guests wanting to see more natural texture if they have curls or a slight kink and using advanced cutting techniques to enhance it!
View more inspiration or book in an appointment with Faye at @heronoxford.
To watch the full trends prediction conversation with Simone and Binita, view on our Instagram.